Title: Targeting Analyst
Location: Livonia, MI
Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. We continue to harness the innovative, entrepreneurial spirit on which this $2.3 billion company was built in 1970.
Do you have what it takes to project manage multi-million dollar media programs in a fast-paced environment while gaining exposure to the top Fortune 500 companies in the advertising industry? Do you enjoy analyzing data and developing cutting-edge marketing campaigns? If so, then the Valassis Media Delivery Team is the place for you! Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. Employees in our Media Delivery Team interact with all areas of the business, including: sales, marketing, targeting, analytics, logistics and manufacturing. They are experts in Valassis products and services and have detailed knowledge of our constantly evolving offerings. The Media Delivery Team works directly with our clients to develop and present marketing solutions using products such as newspaper, shared mail, digital and more. As an Associate Targeting Analyst on the Media Delivery Team you will: Consult and strategize with sales and clients across industries such as: consumer packaged goods, grocery, retail, restaurant, telecommunications and financial Gain knowledge of the Valassis portfolio of products and services Analyze syndicated and proprietary geo-demographic, psychographic, client specific and media data sets to develop insightful advertising solutions that meet our clients’ needs Utilize Valassis’ premier automated media planning tool to develop integrated solutions that drive maximum ROI Apply response analytics and industry best practices to optimize media recommendations Develop detailed reports and maps to convey insights and support analyses to both internal and external clients
Harland Clarke Holdings, to include its affiliated and subsidiary companies (Harland Clarke, Valassis, Scantron, NCP Solutions, NCH Marketing Services, Clipper Magazine), is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Recruiting Coordinator.
EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.